Nigerian market is witnessing another big consumer promotion as two of Nigeria’s foremost brands, Pepsi and Airtel, have started a jumbo N4.9 billion airtime offer to consumers aimed at rewarding loyalty and ensure they begin the New Year on a high.
Under the promotion, which will run from January 22 to March 22, consumers will win airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem and Mountain Dew purchased in the 60 days promotion period. The promotion will see every consumer of 7Up brands during the period become a winner.
According to the management of the two brands, there will be a total of 350 million corks and each cork with rechargeable pin number has one minute airtime at about N14 per minute. Consumers are allowed to recharge up to three times a day. They can carry over their unrecharged corks the next day.
Head of marketing, Seven-Up Bottling Company plc, maker of Pepsi and other carbonated soft drinks, Norden Thurston, said while unveiling the promotion in Lagos last week that the partnership with Airtel was aimed at giving the Nigerian consumer the best of two worlds: refreshing with Pepsi, talking with Airtel.
Pepsi is consumer-centric and continuously striving to delight its consumers, Thurston said, saying “consumers are becoming more discerning and are beginning to lose interest in promotions because they believe there is little chance of winning,” but “with Pepsi/Airtel promo, no try again, games of chance, lotteries or lucky draw.”
Pepsi is happy to join hands with Airtel to offer Nigerians first-of-its-kind promotion in which everybody is a winner, he said.
Commenting on the Pepsi/Airtel consumer promo, Victor Bannerman-Chedid, general manager, value added services, Airtel Nigeria, said “the partnership between Pepsi and Airtel, two of Nigeria’s leading brands is one of the most exciting things to happen to the Nigerian consumer in recent time. We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognise their importance and the immense roles they play in the success or our businesses.”
There is a free one-minute voice Airtel airtime for every 7Up Bottling Company products purchased during the promo, which can be redeemed for Airtel to Airtel calls by loading the PIN and dialling your phone, speaking further on the modalities for the promotion, Bannerman explained. He said the one minute free airtime can be exchanged for a new SIM card for those not on Airtel network. Consumers can redeem up to three free airtime crowns per day and each recharge is valid for three days.
By: Daniel Obi