Pepsi partners Airtel in N4.9bn airtime consumer offer

Filed under: Brands & Advertising |

Nigerian market is witnessing another big consumer promotion as two of Nigeria’s foremost brands, Pepsi and Airtel, have started a jumbo N4.9 billion airtime offer to consumers aimed at rewarding loyalty and ensure they begin the New Year on a high.

Under the promotion, which will run from January 22 to March 22, consumers will win airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem and Mountain Dew purchased in the 60 days promotion period. The promotion will see every consumer of 7Up brands during the period become a winner.

According to the management of the two brands, there will be a total of 350 million corks and each cork with rechargeable pin number has one minute airtime at about N14 per minute. Consumers are allowed to recharge up to three times a day. They can carry over their unrecharged corks the next day.

Head of marketing, Seven-Up Bottling Company plc, maker of Pepsi and other carbonated soft drinks, Norden Thurston, said while unveiling the promotion in Lagos last week that the partnership with Airtel was aimed at giving the Nigerian consumer the best of two worlds: refreshing with Pepsi, talking with Airtel.

Pepsi is consumer-centric and continuously striving to delight its consumers, Thurston said, saying “consumers are becoming more discerning and are beginning to lose interest in promotions because they believe there is little chance of winning,” but “with Pepsi/Airtel promo, no try again, games of chance, lotteries or lucky draw.”

Pepsi is happy to join hands with Airtel to offer Nigerians first-of-its-kind promotion in which everybody is a winner, he said.

Commenting on the Pepsi/Airtel consumer promo, Victor Bannerman-Chedid, general manager, value added services, Airtel Nigeria, said “the partnership between Pepsi and Airtel, two of Nigeria’s leading brands is one of the most exciting things to happen to the Nigerian consumer in recent time. We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognise their importance and the immense roles they play in the success or our businesses.”

There is a free one-minute voice Airtel airtime for every 7Up Bottling Company products purchased during the promo, which can be redeemed for Airtel to Airtel calls by loading the PIN and dialling your phone, speaking further on the modalities for the promotion, Bannerman explained. He said the one minute free airtime can be exchanged for a new SIM card for those not on Airtel network. Consumers can redeem up to three free airtime crowns per day and each recharge is valid for three days.

By: Daniel Obi

15 Responses to Pepsi partners Airtel in N4.9bn airtime consumer offer

  1. who bring the adeal

    same guy
    January 30, 2014 at 11:26 pm

  2. tanks

    same guy
    January 30, 2014 at 11:30 pm

  3. Why is only airtel to airtel calls?

    January 31, 2014 at 10:21 pm

  4. pepsi una 2try but b say. U could ve at least increase d offer 2 all network why only airtel? Everyone takes ur product why are u choosing only airtel? That is unfair,7up manager.

    unique promise
    February 2, 2014 at 6:08 am

  5. it is profitable to all bein partner wit pepsi weldone to the both companies

    February 5, 2014 at 11:58 am

  6. weldone to both companies

    February 5, 2014 at 12:01 pm

  7. Good day,i have trying to load the free credit and i starts with *177*what could be wrong?

    February 7, 2014 at 9:44 am

  8. plz what code do i need to load the pin cos it keeps showing unknown application.

    February 9, 2014 at 1:32 am

  9. The code with *177* aint working,,,I just hope u aint faking it.

    February 17, 2014 at 5:43 pm

  10. Thats good, i hp d remainig networks shll immitate too

    February 18, 2014 at 5:08 am

  11. I have been trying to load the free airtel airtime but keep on showing Unknown application Which means it’s fake, and moreover Airtel airtime is about 16 digits and d loading code is *126*pin#. I wonder how it works with *177*eleven digit pin . Please, tell us the correct way of loading it .

    February 23, 2014 at 8:34 pm

  12. Well done, please help us to verify what happen to the air time you put under the bottle crown for your promo it doesn’t used to go whenever I load it to make a call all the one loaded didn’t go at all.

    oyetunji gabriel
    February 24, 2014 at 10:06 am

  13. Airtel una 2much…., but dey shaaa oo…. D but b say una 4 add oda ntwk.

    February 27, 2014 at 1:49 pm

  14. How do I use the free loaded crown cork of Airtel? I have tried to use this credit, but i couldn,t .Is there a time for d credit to start working?

    shedrack ohwojero
    February 27, 2014 at 9:12 pm

  15. You’re too much! But what I denote from this promotion is that it runs from so so so time to may be 4pm,not for the whole 24hrs.Thanks!

    Bello 'Segun
    March 23, 2014 at 7:45 am

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>