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Oando deepens market penetration with mega stations nationwide

Filed under: Company News,Oil |

Although the idea of a mega stations to service as many as 10 or more customers simultaneously was started by the Nigeria National Petroleum Corporation in the days of persistent scarcity of petroleum products, Oando Marketing plc, has taken the concept to a new level.

Oando has been outstanding in its effort to set standards in service delivery to the extent that they now serve as the benchmark to competitors in the Nigerian market space.

As a key player in the downstream sector of the oil and gas industry, Oando Marketing is keen to ensure that petroleum products get to customers irrespective of location.

The company’s dynamic and progressive approach to doing business is reflected in the plan to build 10 mega stations every year within the next five years across major cities in Nigeria. The plan, which has the objective of ensuring that Nigerians enjoy adequate supply of petroleum products close to their homes and at affordable prices, will culminate in 50 mega stations by 2018.

The plan is already in motion. State-of-the-art mega stations, which have roused curiosity in the highly competitive oil and gas sector, have been constructed and opened in the Lekki and Ojodu-Berger areas of Lagos.

The Federal Capital Territory (FCT) is also home to two other mega stations on both Herbert Macaulay and Mabushi in Abuja. As part of the plan, Oando Marketing recently upgraded a retail station to mega station for its teeming customers on the high-brow Obafemi Awolowo Road 1 in Ikoyi area of Lagos.

The station, which had undergone a comprehensive five-month long renovation exercise is a confirmation of the company’s commitment to its business objective to further optimise the retail outlets in order to enhance customers’ experience and improve profitability.

By 2018, Lagos would have the largest share with 50% or 25 mega stations; FCT will have 30% or 15 mega stations while East and North would get 10% or five mega stations each.

Speaking at a launch, Abayomi Awobokun, chief executive officer, Oando plc, said, “Awolowo Road 1 is part of our ongoing mega station rollout strategy to show our leadership position in the downstream sector. It is also to confirm that we keep to our promise in making petroleum products available to our buying public with ease.”

The mega stations are also a means of creating jobs and boosting the economy to ensure that Oando Marketing touches the lives of Nigerians in many positive ways.

The company’s bid to achieve the best standards in dispensing fuel to its customers was well captured by Olaposi Williams, the chief operating officer, who explained that Oando would never compromise on its drive for excellence.

The company’s drive for excellence, she said, derives from a deeply rooted passion to succeed in a very competitive market. “This passion continues to build confidence in our customers who know that we put them first at all times and will continually strive to satisfy them,” she added.


4 Responses to Oando deepens market penetration with mega stations nationwide

  1. folake
    December 20, 2013 at 10:15 am

  2. As a stakeholder, I wish to commend the efforts of the management and the board in seeing to the progress of the company but expect more to achieve an enviable and leadership position in the industry. More emphasis should be placed on Lagos and Southwest zone in its operations because of its locational advantage and unrivalled business opportunities in addition to the relative peaceful environment. In terms of consumption, it commands 60 percent of the economy not minding the official FGN population figures which is mere political statistics.
    By now OANDO should have pioneered and delved full blast into LNG (Retail Natural Gas Stations) market to serve the auto industry particularly Luxurious buses, Trailers/Tankers and Intercity commuter buses. Lagos, Warri, Calabar and Port Harcourt could be selected for the pilot scheme. The derivable benefits can not be overemphasised as it is feasible, viable and long overdue.
    Finally, the Conoco-Phillips deal is taking too long to reposition the operations of the company to a fully integrated Oil and Gas giant in the country with great potential for high returns to shareholders. What are you guys waiting for?

    December 26, 2013 at 8:37 am

  3. @omooba you have spoken strategic marketing business analysis for oando.
    Finally, the Conoco-Phillips deal is taking too long to reposition the operations of the company to a fully integrated Oil and Gas giant in the country with great potential for high returns to shareholders. What are you guys waiting for?
    i will advices to cool down

    December 27, 2013 at 5:20 pm

  4. Oando is a sleeping tiger. I expect more from them.

    December 27, 2013 at 9:47 pm

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