EatN’Go, the operators of Domino’s Pizza and ColdStone Creamery, which entered the Nigerian market a year ago, has unveiled its expansion plans and growth strategies, announcing that it will open additional 16 more branches in the next 12 months.
The management of the fast food company which has strong confidence in the Nigerian market and is robustly competing with innovations said it is spreading to the cities of Ibadan, Abuja and Enugu.
“We are opening four more branches before the end of this year – two coldstones and two domino stores. For next year we intend to open six cold stores and six dominos. We will also go out of Lagos , set a new trial in Ibadan and by the end of next year we will be opening in Abuja,” Eric Andre, Managing Director for Eat N’ Go Africa told BusinessDay recently.
The expansion plan is coming at a time when Nigeria’s middle class is recording growth and as the international investment community is increasing its focus on the country.
The brand is already operating with nine stores –made up of six ColdStone and three Domino stores- and has created over 400 jobs since its entry into the Nigerian market a year ago. “We entered with the promise of bringing the best in food and beverage to the Nigerian market. A year later, we state that we have delivered on this promise,” Andre said.
He said that ColdStone Creamery delivers the ultimate Ice cream experience and customers are passionate about ice cream. “The secret recipe for smooth and creamy ice cream is handcraft fresh and daily and then customised by combining a variety of mix-ups on a frozen granite stone”
Domino’s Pizza is successfully living up to its promise of delivering the best pizza to its customers. Andre who said that Africa is a place to be said the brand has been receiving only positive testimonies as it also caters for guests at ceremonies.
Celebrating its one year operation, the shop manager said the mission of the fast food restaurant to become the premier food operator in Africa has just begun and “we promise to uphold the values we have come to be known for :putting people first, demanding for integrity, striving for customer loyalty, delivering with hustle and positive energy and winning by improving results.”
By: Daniel Obi