New country brand identity ‘Fascinating Nigeria’ aims to boost tourism market

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Nigeria is one of the most endowed nations on earth in terms of tourism potential. Before now, not much has been done to explore Nigeria’s potential in the tourism sector. This is in spite of the fact that the cultural assets of Nigeria have universal appeal.

The richness and diversity of Nigerian culture is a great asset that can be turned into a goldmine through a comprehensive brand marketing strategy for tourism in Nigeria, analysts say.

With the Formal Unveiling of ‘Fascinating Nigeria’ by His Excellency, President and Commander In Chief of the Federal Republic, Goodluck Jonathan, the vision may very well be under way.

“I believe wholeheartedly in the potential of tourism development in our beautiful country and its vital role in the transformation of Nigeria. Fascinating Nigeria has been developed to capture the essence of our uniqueness. Nigeria is indeed fascinating and the brand will communicate the riches that lie within our borders,” Jonathan said at the launch. Her Excellency, Dame Patience Goodluck Jonathan, First Lady of the Federal Republic and Nigeria’s Tourism Ambassador sheds more light on Fascinating Nigeria.

“Like everyone in Nigeria, I know how spectacular and diverse our country is, but this is not a secret we should keep to ourselves. As tourism ambassador for Nigeria, I endeavor to promote Nigeria in all its glory to the rest of the world. Tourism is one of the ways in which women and young people can earn a living and I have been much focused on making sure these opportunities are recognized,” she said.

“As our tourism industry grows, so our national unity will strengthen ever more deeply. Nigerians will demonstrate pride in our nation as international visitors arrive in greater numbers. Here in Nigeria we are fortunate to have fascinating assets, whether cultural, environmental or historical, that can attract many tourists.”

More from the Honourable Minister of Tourism, Culture and National Orientation, Edem Duke, “When we think of Nigeria, many images, feelings and thoughts go through our minds. Nigeria is like thirty seven countries in one. We are perhaps the most culturally diverse nation in the world and there are so many attributes that make us fascinating. Our country exudes energy and spirit, and has an unbelievable amount of potential, so there can be no better name to describe our brand than Fascinating Nigeria.”

According to the Minister, “With tourism comes investment opportunities and I am pleased to note that Nigeria is currently the focus of both big hotel chains and individual boutique hotels.

The time has come now to work with local governments to develop the infrastructure for visitors and tourists, and to identify the places they will want to see. We need to let the world know that Nigeria is just as safe as other countries with a more developed tourist market. The more visitors we attract, the more Nigerians will see the personal benefits that tourism can bring.”

3 Responses to New country brand identity ‘Fascinating Nigeria’ aims to boost tourism market

  1. Nigeria continues to charge over USD140 for a visa for foreigners to enter the country. The organisation of her consulates abroad remains farcical and the attitude of consulate staff openly hostile to visa applicants. While this situation persists you can forget about developing tourism as a major source of revenue.

    jerry van krasten
    August 12, 2013 at 8:12 am

  2. Pingback: New country brand identity ‘Fascinating Nigeria’ aims to boost tourism market – BusinessDay |

  3. For God sake, why is the President Jonathan wife referred to as : “Her excellency” ?? This lady irrespective of her background, is unelected and should remain as such. Take a leaf from around civilised countries. From America to United Kingdom. Those guy as head of state do have wives but never referred to as Her excellency.

    August 12, 2013 at 1:54 pm

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